Forget the Noise, Focus on Peak Output

Why Craving Attention Makes you Less Creative

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Occasionally, I also send out long-form articles on productivity and self-improvement.


I. Virtual relationships are personal. The actions you take online affect real-world relationships. Unfollowing is as powerful as avoiding and ignoring someone at the office.


II. Growth generates desire when it’s an outcome. When it’s pushed aside, it becomes a side-effect. Focus on the process instead of the outcome and growth will become a natural consequence of your actions.


III. You can be proud of what someone has done or proud of who they are. Optimize for who you are, and what you’ve done will take care of itself.




“The world doesn’t reward your average, it rewards great works.” - @naval

In our culture, it’s tempting to get caught up in the noise.

You’re told that creating noise will get you noticed or will make you successful.

Twitter for example rewards you with likes, retweets, engagement, and that addictive follower count. And those who've mastered the game tell you that noise is how you win.

Each has a script for you to follow.

Tweet four times a day. Use bullets but not too much. Find your niche. Reply to influencers. Make your profile into a marketing funnel of yourself.

What I hear in Naval’s wisdom brings me a lot of peace, because in the end it’s the great works that have impact and is what the world notices.

Focus on creating peak output.


If your creativity is driven by the desire to get attention you will never be creativity fulfilled.”
- "Joseph Gordon-Levitt, How craving attention makes you less creative

The lesson I learned from this was, examine my desires.

Desires are chosen unhappiness.

When you choose to set a monetary goal for your career, you’re choosing to be unhappy until you achieve it. I’m learning to examine my desires and to question their existence.

Often I realize they don’t matter and I shouldn’t pursue them.

Reserve your desire for what truly matters.


Write a letter.

On your climb to who you want to be, it’s easy to forget who helped you get there.

Pause for a moment and ask “Who helped me get here?”. If you’re thinking about it deep enough, you’ll realize it’s quite a list.

Take a stroll down memory lane and write just one of them a letter.

Let them know what you remember and how they’ve helped shape who you are. I’ve written several of these letters, one to my grandfather and a few to my wife.

You won’t regret writing them, but I assure you, you will regret not writing them.

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